This summer, I got into my car and drove 5 hours to Atlanta to meet up with my besties for a Beyonce concert.
It was epic. First of all DJ Khaled brought out every artist you have ever heard of from the City of Atlanta. There was a jumbotron that went around the stadium and showed all of the beautiful people in the crowd dancing (it was so fun to see the reactions of people when they realized they were on screen). Then it was time for the Queen and her man to take the stage. The concert unfolded like a beautiful story. It was romantic, political, fun and incredibly entertaining. Beyoncé gyrated all over the stage with expert precision (no dance move left behind). And at one point we made direct eye contact (swoon!). In that moment, I believe she generously downloaded her Billionaire Black Girl Magic Energy into my soul. Thank you, Yoncé.
If you’ve been reading this newsletter for a while, you know that I’m basically obsessed with Beyoncé. Not only is she one of the most successful and influential women of color in the world, she also isn’t afraid to be controversial. To speak her mind. To stand out from the crowd.
That’s why I bring her up so much to my clients. Because she’s a reminder of the importance of being unforgettable.
How many people are doing exactly what you’re doing? Hundreds? Thousands? Tens of thousands? It feels like every week I’m stumbling on a business coach I hadn’t heard of…And every week, I’m getting asked how I’ve managed to be so successful when there is so much competition.
Easy. I make it a practice to be unforgettable.
- By saying shit that everybody else is too afraid to say
- By sharing my personal stories and vulnerabilities even when it scares me
- By being my silly, funky, not-always-polished self
- By making mistakes and copping to them
You want to make millions? Be memorable.
There is so much noise in the marketplace. What can you do to stand out? What can you say that will get attention? When we play it small, we look and act like everybody else. It’s only when we play it big that we get big results. And that’s a lesson I learned from Queen Bey.