Who do you want to be?


Have you ever been asked a question that changed your life?

I have.

Once upon a time, I was living in a dollhouse with a family of five, working from a desk that faced out into the yard and was right next to the front door.

I was supposedly a Boss Ass CEO growing her six-figure business, serving clients, and managing a team — but I was trying to do it all from a tiny home office in which everyone and their damn mama interrupted me every single day.

So I set some goals, made some calculations, and determined what I would need to buy the home I wanted, the home that would give me the space I needed.

At the time, that meant finding a way to triple my salary.

And, being me, I got to coming up with money-generating ideas so I could make this dream happen.

I had a goal, and I had a plan. That was enough, right?

Not quite.

Around this time, a coach I know suggested that I not wait for my salary to triple to start treating myself well.

And she asked me that life-changing question:

“How can you start to embody the woman you want to become right now?”

That was a wake up call for me.

And it’s what eventually led to the concept of Be Her Now — a wealth-building and paradigm-shifting practice that I explain in chapter 6 of my book.

To Be Her Now is to envision the kind of person you want to become, and then start to be that person, right now.

That means you need to take the action steps that will lead you to the life you want.

I could give you tons of examples of the ways I’ve implemented Be Her Now in my life.

But honestly, I don’t feel like talking any more about myself today (plus, I already wrote my story — you can find all the ups, downs, and exclusive details in my book). 

Luckily for me, I have a whole team of badass folks at Hello Seven who have been gracious enough to share their stories with me, and now, with you.

So many of my team members have implemented Be Her Now in their lives.

For example, 10 years ago, Suzi, our Marketing Manager, decided that someday she’d like to be a long-distance runner, and complete a half marathon. At that time, she had never run a mile, and she was pregnant with her second child.

After she had her son, she tried to start running, to work towards that goal, but she convinced herself that the timing was never right. She had 2 more kids. They moved 3 times. Etc. Etc.

And so she would tell herself: “Not yet, not now. The timing isn’t right. I’m just not ready. I’m not strong enough yet. Maybe this isn’t really for me.”

But she never let go of the dream entirely.

And then, last fall, she was reading an early edition (literally, the Google Doc version) of my book, got to the part about Be Her Now, and it hit her…

She had been waiting to become a runner.

She had been waiting until she was already fast enough, or “in-shape” enough, or to just wake up one day and have no distractions.

Suzi realized she had to stop waiting. She realized that if she was going to be a runner, she would have to just start being a runner, right now. 

So she signed up for a half marathon, many months in advance, and got to training. She never missed a training run — regardless of the weather, the time of year, the distractions at work and home — she was fully committed.

And just last weekend, she went out and completed a half marathon! 10 years after she had set this goal, she crossed that finish line.

And it was all because she just stopped waiting and decided to Be Her Now — to be that runner that she had always wanted to be.

INSPIRING, right? Once she made that decision, consistency and persistence made her dream happen. Congratulations, Suzi!

And then there’s Julie, our Graphic Designer. She’s a self-taught artist, but she had always shied away from design as a full-time job.

For too long, she was dealing with major imposter syndrome. She felt like she didn't deserve to call herself a designer, like she didn’t deserve to have someone pay her to design for a living.

That constant negativity chipped away at her confidence, but it didn’t make her stop dreaming about being able to finally quit customer service and do something creative with her life.

And then, one day just a few months ago, her friend sent her the job posting for a graphic design position at Hello Seven. Julie’s immediate reaction was, “That sounds great, but am I really ready for this?”

But in the end she realized: “If I’m not able to take a risk and invest in myself, why should I expect others to? I’m worth being brave for.” 

And of course… she got the job! I am so glad she decided to be brave for herself, stop letting imposter syndrome hold her back, and just be the person she wanted to become.

And finally, there’s Ravi, one of our fantastic Coaches. She was holding onto a dream of becoming a TEDx Speaker, one who could create global awareness and impact with her truth.

But for a long time, it was just a dream.

She had excuses: “I don’t have enough time. I have other priorities. I don’t know what to say. It’s not creating income right now.”

She had fears: “I won’t be taken seriously. No TEDx host would ever accept my application. I’ll be found out as a fraud. My failure will live on the internet for the rest of my life.”

But ultimately her self-awareness — her recognition of all the excuses and all the fears, and her acknowledgement of what she truly wanted — is what drove her to choose authenticity and integrity over fear.

She realized she had a responsibility to herself and to humanity to speak her truth.

And so, back in 2019, she found the resources she needed to submit her applications and build out her TEDx talk. She allowed herself and her talk to evolve, to improve, to grow.

Fast forward to just a couple weeks ago — Ravi stepped out onto the red circle at TEDx Roseville and gave her speech: The Key to a New World.

She felt her power, she spoke her truth, she smiled as the crowd engaged with her words. She was grateful to herself for keeping the dream alive and deciding to BE the woman she wanted to become.

Incredible. Look what happens when we are self-aware, persistent, and trusting of our worth? I absolutely can’t wait to watch Ravi’s TEDx talk once it’s posted online.

These stories make me so happy.

So what will your story be?

Who do you want to become? And how can you start being that person, right now?

Imagine how the person whose dreams are fully realized approaches their work, their relationships, their time, and their self-care.

If the person you want to become takes good care of herself, how can you begin to take good care of yourself now?

If the person you want to become has strong boundaries, how can you begin to express and enforce your boundaries now?

If the person you want to become is a highly sought-after expert, how can you take steps to be that expert right now?

This is what it means to Be Her Now.

And I want to emphasize that you don’t have to break the bank to Be Her Now.

Maybe you can’t quit your job right now, but you can create a side hustle that
can begin to replace the income from your salary.

Maybe you can’t hire a housekeeper right now, but you can use a drop-off laundry service.

Maybe you can’t hire a celebrity personal trainer right this second, but you can make time for a daily walk or do an exercise video online.

So, it’s time to figure it out. 

What is one way you could Be Her Now?

I can’t wait to hear your story.

xo,
Rachel



PS. In case you forgot… today is your LAST day to get access to the We Should All Be Millionaires Book Tour Bundle, which includes…

  • 6+ hours of inspirational video content from my Virtual Book Tour stops
  • Exclusive interviews with 7 extraordinary guests 
  • Deep conversations that dive into topics around normalizing Black wealth, activism and capitalism, self-care, women and ambition, real strategies women are using to build wealth right now, and so much more.
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