“Money is not that important”

As a business coach whose focus is helping badass women make more money, I hear this line a lot: “money is not that important.”

When entrepreneurs say this to me, more often than not, they are using their supposed lack of concern about money as a defense mechanism. They know they are capable of making a whole lot more money. On some deep level, they know they are seriously limiting their income level and choosing not to live up to their full potential. What they don’t know is how to fix it. So they declare “it doesn’t matter” to feel better.

I call bullshit.

Money absolutely is important and anyone who says it’s not is lying.

My money pays for my children to get a great education. My money pays for the grass-fed beef and organic produce in my fridge. My money keeps the lights on and pays the rent in a safe neighborhood. My money enables me to visit my friends who live all over the world. My money pays for the event I’m hosting next month that will bring amazing women entrepreneurs together to support each other.

My money enables me to help out my friends and family when they need it. My money will take care of my mom when she retires in a few years. My money pays for my family’s healthcare. My money has and will continue to enable schools to get built, provide medical care in war torn parts of the world, protect the civil rights of Americans and provide startup funds to low-income women entrepreneurs.

My money matters. And so does yours.

If you want to make more money, it’s probably so you can get out of a job you hate, provide an incredible life for your children, be able to go on vacation or go out to eat without worrying about the bill. You probably want to do work that you love, enjoy some free time and have an impact on the world by living your life’s purpose, whatever that may be. You might have aging parents that you need to care for or a baby on the way that you need to provide for. These things matter. That’s why money matters.

If you’re not sure how to make more of it, that’s okay, you can learn that. But the first things you need to do if you want to make more money are 1) admit that it matters to you and 2) decide that you’re ready for it. Saying “money is not that important” is not protecting you, it’s keeping you small.




PS: If you know money is important to you and you want to learn how to make a lot more of it in your business, apply for my mastermind. It’s for badass women entrepreneurs who are making $100k or more and are ready to scale.

PPS: Are you making less than $100k or otherwise not ready for a mastermind? Come to Multiply Live and you’ll leave with a solid plan to add another $100,000 to your business before the end of this year. (No, I am not kidding). Grab your ticket before the ticket price goes up this week.

PPPS: Have questions about either of these? Email me here: rachel@rodgerscollective.com.

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