Who are you doing all this for?

A couple weeks ago, my daughter woke me at 6am.

“Mom, my All About Me project is due today.”

Now let’s have a moment of truth.

I am a kickass business owner. And I’m going to be hitting my revenue goals this year. I’m accomplishing things in my business that five years ago, felt like faraway dreams. I also don’t overwork. I try to carve out time for my kids and my husband every day…and most days, I make it happen.

But I completely dropped the ball on this. My daughter had an All About Me project due that I had promised to help her with.

Even after three reminder emails and writing it on my calendar and my daughter making sure I knew it was due…I still forgot.

Because I’m working too damn much lately. I’m launching a mastermind. I’m hosting a business retreat. I’m redoing my website. And I just got back from a week in Spain.

And that all looks shiny and good on the business front, but on the family front? Not so much.

So I hauled myself out of bed, drove to Staples to buy gluesticks, printed out dozens of photos, cut up four sheets of construction paper and spent an hour gluing little round snowflakes to a giant blue (paper) sky.

Why? Because it’s not enough for me that my kids see me kicking ass on the business front. I want them to see that it’s possible to be an engaged mom and run a growing business.

That’s why I’ve spent the last couple years designing my business so that I can work Monday – Thursday, from 8:30am to 2:30pm. That’s why I tell my team that I won’t work on weekends, period.

After all, who are you doing all this for?

The hustling. The phone calls. Late nights writing web copy. The daily courage it takes to run a business. Who is it for?

Me? I’m doing it for my family. I’m doing it so that I can be available to help with gluing snowflakes to cardboard. I’m building this business so that my kids will have the option of going to private college and won’t have to take out enormous student loans like I did.

I run my business the way I do to help my family. So when my business starts hurting my family more than helping? Then it’s time to make a change.

Here’s what I want you to do – over the next week, watch your interactions with your family. How much time do you have to spend with your kids? How many dates do you go on with your spouse? Is your business making it easier for you to show up for your family or are you constantly having to choose?

If you’re having to pick between your family and your business, it’s time to reevaluate. Because it’s possible to have both. And nobody should have to choose.




PS: Whenever you're ready … here are 2 ways I can help you scale your business to a million (while you work less, not more):

1. Grab my free workbook on creating a digital product to scale your revenue.

It's the roadmap to creating a digital product that generates six-figures in passive revenue for your business annually – Click Here

2. Watch this free webinar where I show you how to take your business to $1 million.

In this webinar, I draw out my nine-step framework and by the end of it you'll have gone through a clear assessment of what areas of your business you need to work on to take it to 7-figures.  – Click Here

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