They told her, “You’re too expensive.”

Coco Peila is a songwriter and producer. Above all, she's an entrepreneur.

You can book Coco for a live performance or speaking engagement or license her music for your event, film, or TV show. Like many entrepreneurs, she loves her work. However, she hasn’t always earned as much cash as she desires.

Coco noticed that Hello Seven was offering the five-day Make Money Moves Challenge. She signed up. Pen in hand. Ready to take notes.

During the challenge, I gave Coco (and every participant) an assignment: 

Double your prices. 

Coco was shaken (“Double?!”), but she did not come to play! She took the assignment seriously. She typed a new price list, printed it, and put it next to her bed. Each morning, she stared at her new prices. Vicious thoughts arose. “There’s no way this will work.” “Who's going to pay that much?” 

To cope with these difficult emotions, she wrote in her journal. She sat with all the fear, doubt, and internationalized oppression and worked through it. And she went to the Hello Seven community for support. She knew, “If I surround myself with people who’ve got a million-dollar mindset, it will bring me courage and strength.”

“It took 21 days before I could fully embrace these new prices,” says Coco. “21 days to read it, see it, affirm it, believe it.” 

Next, she emailed the new price list to her booking agency. The agency balked. “These prices are too expensive,” they told her. 

The old Coco might have said, “Okay, you’re right, let me update the list and charge less.”

The new Coco realized, “This is a sign that it’s time to drop my agency and find a new one. Because my current agents don't share my vision. I need agents who can get me all the bags!”

What’s happening for Coco now?

  • She’s making money moves.
  • She’s contacting new agencies. 
  • She generated $16K in less than one week.
  • She’s giving off a whole new vibe. “People respond to my energy differently,” she says. 
  • The glow-up is real.

It’s one thing to say, “I’m going to charge more.” Anybody can do that. The real work comes later. 

The real work is when you contact a client and state your new fee—and refuse to settle for less. It’s when someone insists you’re “too expensive,” and you hold firm rather than apologizing, back-peddling, or making a special exception. It's when fear twists in your stomach, and you do the dang thing anyway. These are the moments of true courage. 

I’m giving you the same assignment I gave to Coco:

Take whatever you currently charge and double it.

But don’t just talk about it, be about it. 

Be like Coco and join the March Make Money Moves Challenge tomorrow, March 27. You will learn invaluable money-generating strategies from Rachel and the Hello Seven Coaches that will take your business to the next level.

With General Admission ($95), you’ll get:

  • Five days of business training & coaching from the Hello Seven Team (12 – 1 p.m. ET).
  • Exclusive access to the Challenge Facebook Group.
  • A Challenge workbook with homework assignments.

VIP ($295) access takes your experience up a notch. It includes all the GA perks plus:

  • Access to watch the live daily VIP Q&A with Hello Seven Coaches (11 a.m. – 12 p.m. ET).
  • Bonus training videos:
    • Million Dollar Habits Masterclass 
    • We Should All Be Millionaires Training
    • How to Live Like a Millionaire

Finally, the Platinum Level ($595) is where you’ll get the most value for your money. With a Platinum ticket, you get to ask our Coaches your burning question about business, marketing, sales, pricing, hiring, investing, mindset, or anything you want during the daily VIP Q&A. 

Do you want to be the low-end, discount, bargain provider of your industry? Or do you want to be the high-end, luxurious Coco of your industry? 

The right choice is waiting for you at the MMM Challenge.

We hope to see you there!

Rachel Rodgers and The Hello Seven Team

P.S. If you’re no longer in your side hustle era, learn exactly how to scale your business to a million-dollar company in this FREE Guide: 7 Things You Need to Do to Build a Million-Dollar Net Worth. There’s a million dollars in revenue out there waiting to be made. Go get it!

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