This is the third video in a new video series, The 4 Key Areas of Business Law that Online Entrepreneurs Need to Know. Video#2 is here. This series is all about empowering you to understand the legal needs of your business.
Almost every online business is regularly creating valuable intellectual property. Though this intangible property brings in a substantial portion of revenue for the typical online business, intellectual property is often overlooked as an important business asset worthy of being protected.
“Intellectual property is the oil of the 21st century. Look at the richest men a hundred years ago; they all made their money extracting natural resources or moving them around. All today's richest men have made their money out of intellectual property.”—Mark Getty
Watch this video to learn the 3 key steps to protecting the intellectual property you already own. Most of what you need to do to protect your intellectual property won't cost you a thing.
[youtube width=”640″ height=”360″]http://www.youtube.com/watch?v=a-LRoLJ8PL4[/youtube]
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Have you taken steps to protect the intellectual property in your business? If not, why? Let me know in the comments below!