At the ROI Millionaire Summit, we had the opportunity to record some live podcasts with the fire speakers at the event and capture some of their inspiration. And yโall, they did not disappoint. So, in this episode, Iโm pleased to bring you Pinky Cole, a restauranteur who has disrupted and made millions in one of the most notoriously difficult industries.
Pinky Cole is the owner and operator of Slutty Vegan, a plant-based burger chain. Pinky says itโs easy to make $1 million, but itโs hard to stay there. This episode is all about building an empire while being your authentic self, so if youโve got a million-dollar idea but you donโt want to be a one-hit wonder, this episode is for you.
Tune in this week to discover how Pinky Cole turned her business into a money-making machine and is building an empire from there. Weโre discussing why so many entrepreneurs are unhappy, why getting comfortable is worse than your worst enemy as an entrepreneur, and how to stop hiding and be noticeable through your business.
Want to join us for ROI: The Millionaire Summit 2024? We'll be back in San Juan, Puerto Rico for another life and business-transforming event. Get your ticket today!
Are you ready to become a certified Hello Seven Coach? Learn more and get on the waitlist today!
Join us every Tuesday at 7pm ET for our Premier Watch Party over on YouTube!
Miss the LIVE Watch Party? Check out Rachel's interview with Pinky below!
What You'll Learn from this Episode:
- How in the beginning, when youโre building a business, itโs all about the impact, the idea, and the challenge.
- What slutification is, how Pinky came up with it, and how you can get yourself some.
- The value of your unique in-your-face-ness.
- Why comfort is your worst enemy as an entrepreneur.
- How committing 100% to one thing gives you long-term freedom.
- Why itโs easy to make $1 million, but itโs hard to stay there.
- Pinkyโs advice for not getting stuck in one space as an entrepreneur.
- How to turn your business into an asset that pays you for life as you grow beyond your core.
Listen to the Full Episode:
Featured on the Show:
- Check out our game-changing program, We Should All Be Millionaires: The Club, and learn how to make that cash today!
- Follow me on Instagram – and ask me your million-dollar questions!
- We Should All Be Millionaires: A Womanโs Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers
- Are you ready to become a certified Hello Seven Coach? Learn more and get on the waitlist today!
- Pinky Cole: Website | Instagram | Facebook | Twitter | TikTok
*** Some of the links shared here are affiliate links – we only serve as affiliates for products we believe in.
Transcript
Rachel: One of the things that she says is, โYour best work is never behind you.โ And Iโm like, yes, exactly. I think sometimes weโre like, โWell, Iโve had the success. Iโm done.โ No, youโre not because what happens when you plateau? You start to do this.
Pinky: You get comfortable.
Rachel: You get comfortable, and it doesnโt last forever. So itโs like you got to keep showing up.
You want to make more money? You are in the right place. Welcome to the Hello Seven Podcast. Thatโs seven, as in seven figures. Iโm your host, Rachel Rodgers. On this show, itโs all about you and your money. We talk about how to maximize your earning potential, how to make better financial decisions, and how to find your million-dollar idea, that genius business idea thatโs going to make you a whole lot more money. Iโm here to show you how to expand your income and expand your confidence, power, and joy.
If you are a woman, a person of color, a queer person, if youโre a person living with a disability, or you donโt fit the stereotypical image of what a millionaire is โsupposedโ to look like, this show is for you. No matter who you are or what you do for a living, you could be earning a lot more than you currently do. Your journey to wealth starts right here.
Pinky: Well, hello.
Rachel: Hello.
Pinky: Donโt we look festive?
Rachel: Yes. Listen, so do you.
Pinky: Thank you.
Rachel: First of all, I love this, the jewels in the hair. Itโs so good.
Pinky: Let me tell you, itโs so funny. My hairstylist was like, โI got to do a hairstyle thatโs got to last because I canโt go to Puerto Rico with you.โ So this is that. So here we are.
Rachel: And she nailed it.
Pinky: She did. Iโm so happy to be here. I had such a great time yesterday.
Rachel: Yay, so did we.
Pinky: Like I went home on a high.
Rachel: Yes, listen.
Pinky: And it wasnโt weed. It was just a natural high.
Rachel: Listen, I was like, Pinky came in on 1,000 trillion, okay? She was like, bring your energy up because Iโm here.
Pinky: Yes.
Rachel: All right?
Pinky: Thatโs the vibration that Iโm on right now.
Rachel: Yes.
Pinky: I told myself, 2023, yโall, itโs my Jordan year.
Rachel: Yes.
Pinky: Because itโs my Jordan year, Iโm going to make sure that I operate in excellence in every single thing I do. How I show up, how I speak, the impression that I lead, the relationships that I build, and how I lead my company. So the space that Iโm in, Iโm so clear and so focused. More than Iโve ever been in my life.
Rachel: Yes.
Pinky: And Iโm just happy to just be in the presence of, like, all of my dreams and desires.
Rachel: Exactly. And I love, too, that your operating in your excellence is you being you.
Pinky: Yes.
Rachel: Itโs not, oh, Iโm running a playbook or this is how youโre supposed to present, this is how youโre supposed to dress, this is how youโre supposed to look, Iโm going to run the playbook to the best of my ability. No, no, no, no. You are just going to be 100% yourself, 1,000% yourself. Bring all of you to everything, everywhere you go. And thatโs winning. Thatโs excellence.
Pinky: Thatโs excellence.
Rachel: Yes.
Pinky: And Iโm so proud of you, by the way.
Rachel: Thank you.
Pinky: Youโre welcome.
Rachel: Thank you. That means a lot to me.
Pinky: Look, I had to, you know how you meet somebody, and youโre like, โOh, they dope.โ So I started researching, right? Oh, sheโs powerful. I love it. I just love what you represent.
Rachel: Thank you. I love what you represent. Literally, and thatโs how I feel. I feel like, you know, Sonia was saying yesterday, I was like, I did not plan what the speakers are going to say. I have no idea whatโs going to come out of these peopleโs mouths. Okay? But she was like, โYou donโt have to plan alignment.โ
Pinky: Nope.
Rachel: And I was like, see, always with the poetry with you.
Pinky: Okay, listen, I love good poetry when itโs real.
Rachel: Itโs real.
Pinky: When things are in alignment, it works out exactly how itโs supposed to work out.
Rachel: Exactly.
Pinky: Like when I got, Iโm being totally transparent with yโall. When I got booked to do this, right, at first, Iโm like, okay, all right. I donโt really know these people.
Rachel: Right.
Pinky: Iโm being honest.
Rachel: Yes.
Pinky: And Iโm like, okay, itโs a conference in Puerto Rico. Great, we going to Puerto Rico.
Rachel: Exactly, we need a vacation anyway. Yes.
Pinky: But then, when I came here, it exceeded my expectations. So when I say that Iโm proud of you, itโs not just because Iโm just saying it to sound good.
Rachel: Yeah. No, I know youโre not because I donโt think you say anything like that.
Pinky: Yeah, no, no, no, I canโt tell a lie. Iโm proud of the level of execution. Iโm proud that I get to be a part of something so special. It was over 500 people in the room.
Rachel: Yes.
Pinky: I didnโt expect all that.
Rachel: Yes.
Pinky: I was pleasantly surprised. And Iโm just happy that you thought of me to put my name in the hat to do this.
Rachel: Yes. Well, of course. I mean, first of all, it wasnโt me. It was my audience that thought of you. And I mean, I follow you, and Iโm a fan too.
Pinky: Well, thank you, yโall.
Rachel: But to me, I think you are similar to me in that we really care about our people. We care about our community. And so everything, I just ask. Iโm like, who yโall want to see? And then I went and got everybody that they said, Iโm like, okay, everybody I can afford. And I can afford them this year, probably wonโt be able to afford them next year. But like everybody, back and forth.
Pinky: Evolution.
Rachel: Yeah, exactly. Evolution. Listen, her price went up yesterday, okay? Again.
Pinky: Yes, it definitely did.
Rachel: Again.
Pinky: Because I walked out of here like, yes, Iโm here. Iโm alive. It felt so good, but itโs important. You said something really key that I was just talking to my fiancรฉ about the other day. Somebody asked me, so what is the key, the secret to, like, really growing a brand?
Rachel: Yes.
Pinky: And while Iโm growing it in real-time, you literally said what I say all the time. You got to talk to the people.
Rachel: Yes.
Pinky: You wonโt know what they want until you ask.
Rachel: Just ask them. Itโs so easy.
Pinky: I go on my Instagram like, hey, Iโm looking for an assistant. Hey, Iโm looking for this.
Rachel: Thatโs how I sell everything. Iโm like, hey, yโall, Iโm thinking of doing XYZ. What do you all think? Oh, we love that. And you go.
Pinky: And youโd be surprised at the resources and the people that want to be a part of the process.
Rachel: Yes.
Pinky: Itโs not always about; I donโt even know the topic of this discussion. But Iโm telling you, itโs not always about the final pretty, polished thing.
Rachel: Exactly.
Pinky: Itโs about what happens in the process. And thatโs how you get to grow businesses.
Rachel: And thatโs actually how we connect as humans, right? Because we want to connect. Weโre real people, and we want to connect as real people.
Pinky: Yes.
Rachel: And so when someone shows up being real and saying, like, I donโt know if this is going to work, but hereโs what Iโm thinking. What do yโall think? And youโre like, yeah, I like that, too. All right, letโs co-create it together, right? Like, youโre a part of this because youโre saying yes to this, and weโre going to build it together.
Youโre going to give me feedback, and Iโm going to take your feedback, and Iโm going to make it better, right? Because Iโm building it for you. And itโs just about having empathy for people. And I think part of the reason why we have so much empathy is because weโve been that person.
Pinky: So let me tell you about my empathy, okay?
Rachel: Tell me about your empathy.
Pinky: Girl, donโt do this, but people will DM me and say like, โPinky, Iโm about to get evicted and like Iโm about to get evicted tomorrow, and I need like threeโ โ Iโve had to catch myself, yโall.
Rachel: Yes.
Pinky: Because Iโm like, whatโs your Cash App? Do you understand what Iโm saying?
Rachel: I get it.
Pinky: That level of empathy, like itโs deep.
Rachel: Yes.
Pinky: Itโs deep to a fault sometimes because, obviously, you canโt help everybody. Am I the only person like that? I will take the shirt off of my back to make sure that the next person is good. And itโs worked to my advantage so much. But sometimes Iโll have to catch myself like that. Do you know what I mean?
Rachel: Yes.
Pinky: Empathy is real.
Rachel: Itโs real. And you want to do it, like to me, Iโm like, okay, it needs to be systematic.
Pinky: Yeah.
Rachel: It has to be scalable, right? I want scalable empathy because I want to be able to serve as many people as possible. I want as much transformation as possible. And so eight figures sounds like a lot of money, but itโs like thereโs still a lot of expenses that come with that. Itโs not like I take it all home.
Pinky: Yeah, overhead. Listen.
Rachel: Listen, you know about the overhead.
Pinky: Yโall, let me tell you. Can I talk to yโall? Okay, the restaurant industry is one of the hardest industries to be in for so many reasons.
Rachel: 100%.
Pinky: First of all, you got to pay labor. You got to pay the EOC, the DBAC, and ABCD. Like itโs so many things to pay.
Rachel: Yes.
Pinky: So, like for me, I got lines down the block, and a lot of people come to the restaurant. And yes, I make a lot of money. By the time I pay all these damn bills, Iโm like, God damn.
Rachel: Exactly. Whatโs left?
Pinky: Whatโs going on?
Rachel: Yes.
Pinky: But what I realized is, when youโre building, itโs really about the impact and the idea that all things are possible. Like Slutty Vegan has made so much room for all the things that I want to do. I even came up with like five ideas backstage just now.
Rachel: Listen, listen, we were talking earlier about how you just ideate and come up with, like, and youโre literally launching your ideas within 48 hours, which I love about you. I used to do the same thing. Iโd be in the shower and just launch it. Do you know what I mean? And just make it happen.
But hereโs the thing, and hereโs the difference that I want to make sure everybody gets. You have to commit to that one thing thatโs going to give you that freedom. You commit to one thing first. You get that first million under your belt, right? You get that extra income so that you can hire the team and create space for yourself so you can even come up with ideas. Then youโre now in a position where you can hire teams for every idea that you have.
Pinky: So itโs interesting that you said that. So I was saying this yesterday, itโs important to make sure that you focus on that thing because the thing will make room for you, right?
Rachel: Yes.
Pinky: And Slutty Vegan has allowed me to do all of these things because I made sure that I was super focused.
Rachel: Yes.
Pinky: Let me be honest with yโall; if you ainโt made it yet, itโs easy to make a million dollars.
Rachel: Itโs really not that hard.
Pinky: Itโs hard to stay there.
Rachel: Yes.
Pinky: You understand what Iโm saying? You can make it fast, but what are you going to do to keep it?
Rachel: Yes, and how do you make it repeat it?
Pinky: Yeah, thatโs what Iโm talking about.
Rachel: Like where itโs repeatable millions.
Pinky: Where you can do it again and again and again, which is why I always wonder, like, why is a one-hit-wonder a one-hit-wonder?
Rachel: Mm-hmm.
Pinky: Right?
Rachel: Exactly.
Pinky: Itโs easy to get there and make that big hit. But youโre only as good as that big hit. And Iโm speaking really, like, practically speaking, right? Like, Iโm not here right now; Iโm here.
Rachel: Yes.
Pinky: So when I say that, youโve got to be able to be consistent in all things that you do.
Rachel: Yes.
Pinky: Every time I come up with something, Iโm like, all right, cool. Itโs because Iโve made this village work. Itโs robotic now, so itโs a machine. So now that I have this machine, you got the oil leaking down to the other parts of the machine.
Rachel: Exactly.
Pinky: And now it leaks down to the other parts of the machine to make the other machine work. And thatโs how you build an empire. Thatโs how you build the biggest companies and organizations in the world. Thatโs where Iโm trying to get to so that I can leave something for my daughter. I can leave something for my son. Or I can leave something for my damn self if I want to because this is what Iโm working for.
Rachel: Exactly. Exactly right. Exactly. And thatโs what we at Hello Seven are trying to do because so many people who are out there teaching business and coaching and education, they teach you how to do sales and marketing, they teach you how to maybe get the first million. They donโt teach you how to keep it. They donโt teach you operations. They donโt teach you processes and systems. They donโt teach you finance and insurance. They donโt teach you how to lead and manage a team, right?
Pinky: Itโs not easy.
Rachel: And that is the stuff that we teach because I want you to build an asset, not just a job that pays you well. I want you to have an asset that makes you money when you ainโt there.
Pinky: Yes. Do you know how many unhappy entrepreneurs I know?
Rachel: Oh my God. All of them.
Pinky: Some of them are still unhappy right now.
Rachel: Yes.
Pinky: This is a part of the reason why weโre here because you wanted answers. You needed support.
Rachel: Yes. Yes.
Pinky: So finding that pathway to be able to grow the thing that you get the first time and allow it to be a wash, rinse and repeat, that is when you really truly unlock that level of freedom.
Rachel: Exactly. Exactly right. Do you know what your new best friend, Susan Hyatt, says?
Pinky: Susan needs her show, okay?
Rachel: Listen, listen.
Pinky: The real life coaches of โ Whereโs she from?
Rachel: Sheโs actually from Savannah, Georgia. Sheโs a southern woman.
Pinky: Okay, the real life coaches of Savannah. Oh my gosh, it would be a hit.
Rachel: Listen, that combo was so magical. I was like, let me try this. I just intuitively think this is going to be great. Let me see what happens.
Pinky: But sheโs herself, and thatโs why I like her.
Rachel: This is what Iโm saying. Yโall both being up there being very different, but authentically yourself 100%. I love it so much. Itโs so good. But one of the things that she says is your best work is never behind you. And Iโm like, yes, exactly. I think sometimes weโre like, โWell, Iโve had this success. Iโm done now.โ No, youโre not because what happens when you plateau? You start to do this.
Pinky: You get comfortable.
Rachel: You get comfortable, and it doesnโt last forever. So itโs like you got to keep showing up, right? And thatโs how you do this.
Pinky: Girl, you better talk to me. Iโm about to run around this right now. Let me tell you something about comfortability. Comfortability is worse than your worst enemy.
Rachel: I agree.
Pinky: Do you know what I mean when I say that? It is worse than your worst enemy because, guess what? You know what, the worst enemy is thinking most of the time.
Rachel: Exactly.
Pinky: That level of comfortability, youโre going to look up and realize that like the essence is gone because you go comfortable with the money, you got comfortable with that status at that time.
Rachel: Yes.
Pinky: But, like, I am in the business of climbing mountains.
Rachel: Thatโs right.
Pinky: And this donโt have nothing to do with money.
Rachel: Exactly.
Pinky: So for the people who are in here that are at the top of the food chain are entrepreneurs, like moving the mountain is whatโs exhilarating to me.
Rachel: Exactly, and it feeds you.
Pinky: It feeds you. I get excited about new ideas so that I unlock these challenges and come up with something so great. Itโs really like the Pinky and the Brain model for me.
Rachel: Totally, 100%.
Pinky: Iโm a genius, and Iโm insane, okay?
Rachel: Yes, both and.
Pinky: At the same time. And or, you know?
Rachel: Yes, you have to enjoy the journey because thatโs whatโs going to keep you here. Thatโs going to keep your excitement and keep you moving forward, right? Learn to love where youโre at right now and get excited about where youโre going. And as soon as you climb one mountain, youโre like, โWhere is the next mountain at? That was fun.โ Right?
Pinky: Itโs a high.
Rachel: And youโre like, โOkay, I need a vacation.โ You go lay on the beach for a week, and now youโre like, โOkay, whereโs the next mountain because Iโm bored now.โ
Pinky: Yes. Itโs a good high.
Rachel: Yes.
Pinky: Like I get high off of growing, and elevating, and elevating my consciousness. Like, that gets me high. Weed canโt do that for me.
Rachel: Yes.
Pinky: Alcohol canโt do that for me.
Rachel: Itโs true. Itโs so true.
Pinky: Iโm serious. Iโm keeping it real with yโall. The elevation is so necessary.
Rachel: Yes.
Pinky: And it feels so damn good.
Rachel: It feels so good.
Pinky: Yeah.
Rachel: You mentioned essence, okay, so I would love for you to share with the audience; what is slutification? What does that mean, and how can we get some?
Pinky: Slutification is the art of having a euphoric experience eating a plant-based burger.
Rachel: I love it, yes.
Pinky: If that was in a dictionary, thatโs what it would be. But thatโs what it was, right? So like when I created Slutty vegan, I knew that if I named it Pinkyโs Vegan, wasnโt nobody coming.
Rachel: Yes.
Pinky: I knew that if I didnโt add like the raunchiness or the raciness, or the provocativeness, the in-your-face-ness, then people werenโt going to pay attention.
Rachel: Yes, the in-your-face-ness, yโall.
Pinky: Itโs called disruption.
Rachel: Yes.
Pinky: Do you understand what Iโm saying?
Rachel: Donโt be regular.
Pinky: Yes.
Rachel: Be your unique self in every way.
Pinky: Literally. The level of disruption has gotten me through doors that you could only imagine.
Rachel: Yes.
Pinky: And because I was disruptive, Iโm like, thereโs got to be a tagline. Iโve got to build this community like how Beyonce got the bee hive.
Rachel: Yes.
Pinky: Slutty Vegan got the sluts, right?
Rachel: Yes.
Pinky: And sluts get slutified, right?
Rachel: Yes.
Pinky: Itโs like when you open up Pandoraโs box because vegan is not supposed to feel dirty, but Slutty Vegan is a good dirty.
Rachel: Yes.
Pinky: So when you have that good dirty experience, itโs like, well have you slutified? And like, well, yes.
Rachel: Yeah, itโs like, If I havenโt, I want to. That sounds interesting.
Pinky: Right? And it doesnโt matter if youโre old, young, Christian, Muslim, Jewish, or anything. Everybody gets slutified. Everybody.
Rachel: Listen.
Pinky: And nobody feels dirty doing it. And Iโm so glad that I created this level of slultification, because now itโs a badge of honor.
Rachel: Yes.
Pinky: There is power in words.
Rachel: Yeah.
Pinky: When you can redefine the meaning of words, you can change the world.
Rachel: You reclaim them.
Pinky: Do you understand what Iโm doing right now? First of all, Iโm a strong Black woman.
Rachel: Yes, you are.
Pinky: I celebrate my Blackness.
Rachel: Thatโs right.
Pinky: But when Pinky shows up, I represent the Black woman, the white woman, I represent the middle-class woman because I was once middle class. I represent the mother.
Rachel: Yes.
Pinky: I represent the entrepreneur. So thereโs not one category that Iโm speaking on behalf of.
Rachel: Thatโs right.
Pinky: Iโm speaking for everybody. And that level of intimacy and energy, that is what saves the world.
Rachel: Yes.
Pinky: So as long as I continue to do what Iโve done with Slutty Vegan and redefine narratives, I know that one day weโll look up, and the world will be a better place.
Rachel: Absolutely. Listen, there is so much there. First of all, the juxtaposition, right, of slutty and vegan. Itโs like this is how you build a bomb-ass brand, right? Have juxtaposition. What am I bringing to this industry thatโs not already there? Let me bring some of that energy to it, and thatโs whatโs going to make people pay attention, right?
Instead, a lot of times, we walk through life trying to be unnoticed. Weโre like trying to hide. Stop hiding, okay?
Pinky: Stop hiding.
Rachel: Be noticeable, be bold, right? And also, make a statement that you can get behind. And even if you shook, do it, right? Because youโre getting people on board your train. Theyโre like, what is this?
Pinky: Let me tell you something funny, speaking of getting people on board your train. So yโall remember yesterday I was talking about the Shroom concept?
Rachel: Yes. First of all, you got a lot of, like, you got investors, you got customers.
Pinky: In my DMs right now, like, โHi, can we set up a meeting?โ A grower, his family member is here, somebody who is a grower of mushrooms that I would love to talk to. Iโm a chef, and all I make is mushrooms, and I have a mushroom farm. I would love to talk to you. I said, โOkay, letโs set up the call.โ
Rachel: Yes.
Pinky: So that level of disruption, even just alone for the concept, like it sounds psychedelic, Shrooms, but youโre really literally talking about mushrooms. Being disruptive in the spaces that you have in your businesses is whatโs going to make people pay attention.
Rachel: Yes. And when you talk about your ideas that are unique, but youโre passionate about them, right? Thatโs what gets people on board, is the passion that youโre like, okay, give me โ Itโs like flies to honey. We want to see people authentically being themselves and being passionate, right?
The other thing I want to point out, too, is that you said, and I think we need to talk about this all the time, every day. You are a Black woman. Youโre not only talking to Black women or Black people. Youโre talking to everybody.
Pinky: Everybody.
Rachel: Everybody.
Pinky: Pinky talk is for everybody, okay? Thatโs my motto.
Rachel: Correct, because I think so many times when we, as Black people, write books, or we create businesses, or we create communities, itโs always like itโs for Black people. No, okay? Stop. Why? White people make things for everybody, but Black people can only make things for Black people, right? Same with Latinos. Same with everything, right? Itโs like queer people make it for queer people, right? Like, everybody, stay in your category. Stay in your box.
Pinky: And you donโt have to stay in a category.
Rachel: No.
Pinky: The most successful businesses and brands in the world are universal brands that everybody can appreciate.
Rachel: Exactly.
Pinky: And I want to be the change that I wish to see. I want to debunk the myth that you got to stay in one space. I want to be able to, like when I say the aunties love me because Iโm like the rich auntie, right? I want to be able to speak to them, to young people, the Gen Zโers. I want to tap every single industry space so that when you see my name, itโs like Oprah Winfrey and Beyonce.
Rachel: Exactly.
Pinky: Like when you see their name, they are universal to the world. The Michelle Obamaโs of the world.
Rachel: Exactly.
Pinky: Thatโs the lane that Iโm in, you know? And thatโs the lane that Iโm going to continue in.
Rachel: You donโt have to deny your Blackness to do that either, right?
Pinky: No, absolutely not.
Rachel: Because people are attracted to that authenticity. They want more of that. We donโt see enough of it, right? And so when you do that and invite everybody in, magic happens, right?
Pinky: Yes, absolutely.
Rachel: So I just hope that you feel freed up to serve everybody in whatever way that you want to serve and recognize that you can be for everybody. Everybody can be your client, right? You donโt have to put yourself into a box. You donโt have to have this narrow view of whatโs possible for you or who your audience is, okay? Itโs all about relating to people, you know?
So I think you just freed a lot of people up just now.
Pinky: Thank you.
Rachel: This was so dope.
Pinky: Like youโre telling me, itโs time. Why would this only be 20 minutes, okay?
Rachel: I mean, first of all โ
Pinky: You know I like to run my mouth, okay?
Rachel: I was like, this is going to be a fire 20 minutes. Itโs going to be a shot in the arm.
Pinky: Okay.
Rachel: Letโs take one question. If you want to serve everybody, how do you do that on day one? You usually donโt do that on day one. Like day one, youโre going to have the people who are attracted to โ
Pinky: Youโre going to have your core.
Rachel: Yes, youโre going to have your people who are attracted to you first.
Pinky: And then once you acknowledge your core, you realize that you can grow beyond the core and still support that core in the beginning.
Rachel: Exactly. Right.
Pinky: Like you never leave your core. The core is what gets you where youโre supposed to be.
Rachel: Yes, they were the early adopters, right? They were the ones to raise their hand and say yes first and tell their friends.
Pinky: Exactly. And those are the people that always stay there because theyโre going to support you, good, bad, and ugly. But then, when you start to elevate a branch out to your brand, you start to make the brand more universal, at least in my humble opinion.
Rachel: Yes.
Pinky: Iโm just going based on my experience.
Rachel: Your experience. That is 100% accurate. So product market fit, right? Thatโs something that some of yโall have taken my class on that, right? The fortune 500 companies of the world, this is how they do it. They focus on early adopters first, right? They have a target market. Theyโre hyper-focused on them. They get those early adopters in the door. The early adopters donโt need proof. Theyโre the ones that are willing to say, yes, they are sold, right?
Then they go tell friends, and they bring the referrals, right? And then you get the mass market because the mass market needs evidence. Theyโre like; I donโt know.
Pinky: They need to know itโs going to work.
Rachel: Right, like before you came to this conversation, like, โI donโt know nothing about this, let me see. Iโm going to come, but I donโt know if Iโm staying, right? Letโs see. Iโm going to just deliver what I said and bounce,โ right?
And so you have those folks who need evidence. And so the early adopters provide the evidence for the mass market, right? And then you have people who are never going to buy, no matter how much evidence. So we just, bye, ignore them, right?
Pinky: Yes.
Rachel: And so thatโs how it works, literally, for Fortune 500 companies. This is how you build businesses, right? You find a core, and you focus on your core; you serve the hell out of them, right? You create a relationship with them, a community with them. They fuel your business.
Pinky: And then you move up.
Rachel: Exactly, and then you expand beyond that. Thatโs how it works. So itโs like, we donโt need to do all of this on day one, okay? Letโs keep it simple on day one. Letโs have an offer. Letโs have an ideal client that weโre serving. Letโs get it out there. Letโs make this first million. Then we can expand and hit everybody, right? Then build other companies and all the things.
Pinky: Yes. Yes, yes, yes.
Rachel: Yes, listen, we are on the same page.
Pinky: Yes.
Rachel: All right, well, you said that you keep things on time. So Iโm going to keep us on time too.
Pinky: Can I say one last thing?
Rachel: Please say one last thing.
Pinky: So, as you go out in the world after this experience, I want you to walk away from this space and all the other spaces that you encounter while yโall are here and realize that everybody has the ability to unlock that potential.
Rachel: Yes.
Pinky: And the only thing that separates us at this moment is nothing. Do you know what Iโm saying? Not a damn thing.
Rachel: Yes, literally. You are our peers. You are our peers.
Pinky: Yes, you are our peers. So go out in the world and be unapologetically who you are. Be authentic in everything that you do. Donโt cold switch for nobody.
Rachel: Yes.
Pinky: Donโt switch it up for nobody.
Rachel: Exactly.
Pinky: People will love and respect you for exactly how you are and exactly what youโre building. And I can guarantee you will see the elevation in real-time. So thatโs my message to you.
Rachel: Yes. Yes. Thank you.
Pinky: Thank you so much for having me.
Rachel: Itโs so good.
Pinky: Iโm going to the beach now, guys.
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