Registering the trademark for your business name, logo, or tagline solidifies your rights to the mark and adds immense value to your business. However, it does require a bit of an investment of your hard earned cash.
So, I very often get asked by business owners whether or not they really need a lawyer for their trademark application.
I am a huge proponent of DIY legal service for entrepreneurs and business owners and I do not think they need a lawyer for every little thing. However, trademark applications are an area where a strong, experienced attorney is essential! The process is complicated and drafting a strong application for your mark requires expertise and specialized knowledge that only a trademark attorney will have.
So watch on for the main reasons handling your application alone, or with an automated service like Legal Zoom, is not the best way to go:
[youtube width=”853″ height=”480″]https://youtu.be/VgVAUOjG4Cc[/youtube]