040 Million Dollar Responsiveness

Lindsay Bryan-Podvin: And you can’t make smart decisions in your romantic relationship, and you certainly can’t make smart decisions in your financial relationship if you’re in fight, flight, or freeze mode. So, I sent out a message that I’m not being ignorant to the situation. I am taking all of the CDC’s recommendations very seriously. I’m practicing physical distancing. I’m doing all of those things like you were talking about, Rachel, on your most recent podcast, and I’m going to keep moving forward.

Rachel Rodgers: Welcome to the Hello Seven Podcast. I'm your host, Rachel Rodgers, wife, mother of four children, a lover of Beyoncé, coffee drinker, and afro-wearer, and I just happen to be the CEO of a seven-figure business. I am on a mission to help every woman I meet become a millionaire. If you want to make more money, you are in the right place. Let's get it going.

Hello, friends, and welcome to a special episode of the Hello Seven Podcast. Today, I’m sharing a conversation I had with a few members of my Million Dollar Badass Mastermind about their experience over the past few days and weeks since Coronavirus began taking a serious toll on our economy and small businesses.

In our mastermind, we’ve been talking a lot about million dollar responsiveness, which is what you got to do when you find yourself in the midst of uncertain times. You got to respond, not react. I’m so excited to share with you how these clients have pivoted quickly and stood up as leaders in their communities in response to COVID-19.

Keep listening to hear the steps they’ve taken, the strategies they’ve employed, and how they’re getting through Coronavirus with the conviction needed to thrive on the other side.

Hello, friends, and welcome to the Hello Seven Podcast. I am absolutely delighted to be here with a series of my clients today to talk to you about million dollar responsiveness. We’re talking about how we are responding to this global crisis that is happening with the Coronavirus. These are three entrepreneurs, business owners who are responding in a way that really impressed me. That’s why I wanted to have this conversation.

These are clients that have either pivoted quickly, they’ve stood up as leaders in their community in response to this COVID-19 virus, and I really want to talk to them about the steps they’ve taken and the strategies that they’re employing to continue to operate their businesses during this time. So, I’m going to let each one of them introduce themselves. TaVona, let me pass it to you. Can you tell us a little bit about who you are?

TaVona Boggs: Well, thank you for having me, Rachel. Yes, I am TaVona Denise, physical therapist turned life and business coach, and founder of the Thrive Network for Women in Healthcare.

Rachel Rodgers: Awesome. Amazing. Tell us a little bit about what do you do every day.

TaVona Boggs: Well, every day, it’s really my mission to help as many women in healthcare beat burnout, boredom, and glass ceilings. The way I do that is from helping those that have been suffering from burnout or boredom in their careers.

Take that experience and expertise and turn it into a business online, and make sure that the burnout doesn’t happen again as a business owner. So, I use my life coaching background and over 10 years’ experience in online business to help them build something that they love every day and can shift and grow with them throughout the rest of their days.

Rachel Rodgers: Fantastic. I love it. Awesome. Lindsay, tell us about yourself.

Lindsay Bryan-Podvin: Hi, I am Lindsay Bryan-Podvin. I am a financial therapist and coach for high earning couples. I have a business where I see clients in a six-month flagship program, and then additionally, I have a podcast, and I am the author of the book The Financial Anxiety Solution.

Rachel Rodgers: Fantastic. How timely for that book. OMG.

Lindsay Bryan-Podvin: Right. Kind of too timely. It was a little bit eerie that it came out on February 18^th.

Rachel Rodgers: Oh, my God. I love it. Well, yay for book sales. Okay, guys. My first question for you all is what did you have planned that you chose to either move forward with or pivot in response to the current state of affairs? TaVona, I know you had an event planned that got cancelled. Tell us a little bit about that and how you have pivoted.

TaVona Boggs: Yes, I had an event that I was supposed to host. Well, I had multiple that I was supposed to speak at in person, and the event coordinator has turned that into a virtual event. The show must go on, and so it’s just about figuring out how to deliver that message in a way that still works, but online.

Rachel Rodgers: I love that. Absolutely. Are you going to be doing your event virtually as well, or did you postpone it? What did you do?

TaVona Boggs: With my event, I was already in gathering with some people, so I just found some of my people that were already there, and we got together.

Rachel Rodgers: Awesome. I love it. That’s fantastic. I think sometimes, particularly in the event space, I think people have been really challenged by that, and the first response is to panic, particularly if you’re a well-known speak, which I know you are TaVona, and you have multiple events getting cancelled at the same time. People go straight into panic and like, “Oh, my God. All this revenue is going out the door. I’m freaking out,” and that was not your response.

TaVona Boggs: No.

Rachel Rodgers: Your response was like, “Let’s find another way.”

TaVona Boggs: The show must go on is really the thought in the back of my mind, and so when problems arise, I’m just like, “Okay. How else can we do this?” Just reaching out and talking to people, and saying, “Okay. Well, we can take this online,” because really, Rachel, I had been doing virtual events.

I do a virtual book club. I’ve done virtual happy hours. So, not a whole lot has changed in terms of my business, the day-to-day, but I am finding that more women in healthcare and people in healthcare in general are just willing to listen to what I’ve been saying for the longest.

Rachel Rodgers: Yes. That is an interesting perspective too that you specifically serve people in healthcare, many of whom are in crisis because they’re having to make really hard decisions for themselves, in the workplace, and a lot of them are overwhelmed and highly stressed out. For some of them who were hanging on by a thread before this happened, I’m sure that that is really sending them over the edge.

TaVona Boggs: Yes, it is, and I’m of the mindset because I talked to someone not too long ago who was thinking about starting their business online, and they had put it on the shelf for years because they didn’t have any time, and now, they have plenty of time because their clinic has been shut down, and now, it’s about they’re overwhelmed, they’re stressed out, they’re uncertain, they’re afraid.

So, one of the things that I did was to coach her around all of those thoughts and how they don’t serve her in actually moving forward because what I don’t want to happen to my people is they be in this space where before they were on the career treadmill, and they were burned out and hanging on by a thread, as you said, and then we have this time, and this space, and this opportunity, no distractions, nowhere to go, and 30, 60, 90 days down the road, they jump back on that career treadmill no further along than where they are today.

Rachel Rodgers: Yes. That would be a damn shame. That’s really telling for all entrepreneurs, that we don’t want to end and come out of the other side of being at home for 90 days, 60 days, 45 days. Whatever it’s going to be, we know it’ll be significant. I think 45 days is probably pretty close to accurate based on what people are saying in South Korea and in China, and how long they were self-isolating.

Having all of that time available, and then having nothing to show for it but scrolling Instagram like a crazy person, would kind of suck. So, I love that. I love that. Lindsay, how about you? How have things shifted in your business as a result of this global health crisis?

Lindsay Bryan-Podvin: I had been in the process of moving everything to online anyway. TaVona and I, interestingly, had similar last dates of our other jobs. So, I’ve been moving in this direction anyway, and for me, coming from a background of treating anxiety and treating financial anxiety, I actually did what you were talking about, Rachel.

I was scrolling Instagram, and refreshing my Washington Post and New York Time stuff, and I could feel my anxiety heightening and becoming overwhelmed, and then I tapped into the things that I help others with. I said, “I’m going to put a hard stop to it. By hart stop to it, what I mean is that I’m not actually going to be talking about the virus because it’s starting to become almost traumatic. It’s almost starting to become triggering to people.

People need a break, and you can’t make smart decisions in your romantic relationship, and you certainly can’t make smart decisions in your financial relationship if you’re in fight, flight, or freeze mode. So, I sent out a message that I’m not being ignorant to the situation. I am taking all of the CDC’s recommendations very seriously. I’m practicing physical distancing. I’m doing all of those things like you were talking about, Rachel, on your most recent podcast, and I’m going to keep moving forward.

For me, that means that I’ll be posting a live for my followers talking about how to cope with financial anxiety during uncertain times, and I will also be sharing with them the different ways that they can work with me so that we can continue to move forward to TaVona’s point about we are business owners, and we have to keep things moving forward. That’s what I’ve been doing in my world.

Rachel Rodgers: Yes, awesome. I also feel like you have been more in demand. I know you’re going to be on a few podcasts, and there’s media opportunities coming your way because as a financial therapist, I’m sure there is so much expertise that you have to share with the public because there’s this global health crisis, but coupled with that is an economic crisis that a lot of people are wondering like, “How is this going to affect my money, and what should I be doing?”

Lindsay Bryan-Podvin: Exactly. I think I was taking a look at my calendar, and I think last year, I was a guest on 13 podcasts, and as of today, I’ve been a guest on 13 podcasts in 2020. So, it has been a very busy few months.

Rachel Rodgers: Yes, which is awesome. Of course, with the book coming out, there’s promotion that you do for that, and then there’s no greater show of why this is so necessary. I think sometimes people don’t take action until they start to feel some sort of pain. Of course, this is not pain we would wish on anyone or any collective society, but it’s here, and it’s great to have resources that all of you guys are putting out there to respond to it. That leads me into my next question.

I’m curious, in what way have you responded that has been super effective for you and your community? How have you been communicating with people? What are the things that you are saying? How are you trying to be a leader right now? TaVona, I would love to hear from you. What keeps you calm? What helps you to stay in that space during this crisis and really, all the time?

TaVona Boggs: Well, thank you. I think I just created this belief that I can figure anything out. That is one thing. Like, “Okay, we got a problem, and let me figure it out.” The other thing that I have leaned on during this time and any other time is how do I want to think about this? Because we get to decide how we think about any circumstance or situation that we find ourselves in.

The option is there for me to panic, for me to shut down, and the option is there for me to be present and to step up, and I choose to be present and to step up because I know that this too shall pass, and I want to decide, I get to decide, how I fare when this is over.

Rachel Rodgers: I love that. I totally agree. Totally agree with that. Is there anything that you would add to that, Lindsay?

Lindsay Bryan-Podvin: Yeah, absolutely. I love what TaVona said, and I think going back to something you said, Rachel, about how did we remain calm? For me, I checked in with the things that have always worked for me, and I mean hard. I’m the oldest child of 8 or 13, depending on how you count. I’m in a modern family.

I lean on those oldest child tendencies. I lean on my Virgo qualities. I lean on my Enneagram 8 qualities. Those are all about just standing up strongly. Even if you mess up, even if you fail, really being a challenger, and knowing that you’ll be okay, you can make mistakes. I used to think that if you changed your opinion, if you changed your mind, that you were flaky or wishy washy, and now, I have changed my tune on that.

That it’s about being flexible and adaptable, even if that means when you stand up, you make a mistake. You make a mistake, and you make it loudly. That has certainly been helping me. I want to ping TaVona because she said something really powerful in a Facebook message about pumping the well that also really helped me, and she can probably explain it better.

Rachel Rodgers: Tell us.

TaVona Boggs: Oh, dear. The pumped the well analogy, my grandmother used to have an actual pump well outside of her house, and so I think about anything that I’m doing in my business like her well. If anybody that’s listening has never actually used a pump well where the water comes out, you will understand that when you first start pumping a well, you put a lot of energy to it.

It’s going up and down, you don’t think it’s working because the handle is very loose, and the more you pump, the water starts to spurt out. If you give it another little pump, more water comes out. Then after a while, the water starts gushing out to the point where you can stop pumping, and the water will still come.

However, what most people do is they pump, and they’re like, “This is not working,” and they stop pumping, the water goes back down, and then they go do something else, and they’ve got to start all over. That is just the analogy that I thought of one day. I was like, “Oh, my goodness. This is just like grandma’s well. You just got to keep pumping.”

Rachel Rodgers: Yes. I love that. It’s so true. That, actually, I’m glad that you mentioned keep pumping because I think that is something that’s on a lot of entrepreneur’s minds right now, which is, “How do I keep selling and marketing in such a sensitive time?” What are your thoughts on that? How have you guys been going about your marketing? How have you felt about selling during this time?

Lindsay Bryan-Podvin: For me, in regards to selling, something that has kept me going right now is that I have seen, not to get political, but I’m going to go there, the sales of guns and booze have shot up dramatically. What that tells me is that people are looking for security and distraction.

To me, I can offer my clients in relationships security without distraction. I can really offer them the guidance that they need to strengthen their relationship and include money in the conversation. If all this money is flowing out there towards those things, I’d much rather have that money go towards me, to be quite frank, and help couples really become stronger in their relationship instead of panic spending.

Rachel Rodgers: Yes. I totally agree. Before I move on to the next question, one thing I do want to mention, I think that there is one thing that what you said, Lindsay, points out to me is that there is a marketing angle related to what is going on in the world right now, no matter what it is, that you are selling.

I spoke to someone earlier today who sent me a message saying that she sells backpacks for kids. She’s like, “Nobody is buying children’s backpacks right now. My sales have dried up suddenly.” I said, “Well, I would keep selling your kids backpacks.”

There’s an argument that with all of these children doing online schooling or homeschooling, maybe there’s an argument that you want to keep your stuff together in a backpack. Maybe you want them to gather their backpack in the morning and walk to whatever part of the house that they’re going to sit in and do their work. There’s ways that you can create content around that.

There was another angle that I found just in the two minutes that I spent thinking about this when I was talking to her, is with Donald Trump saying that this is a Chinese virus. Our president, unfortunately, doesn’t believe in diversity, but we do, and show your children that you do.

Now, more than ever, we need to show why it’s so important to teach our children that diversity is something to be embraced, and celebrated, and to be excited about. That we don’t need to be afraid of other people’s differences.

So, there’s an opportunity there too. I was just interested. I feel like, Lindsay, there’s a marketing angle there. Couples are home now. They can’t avoid each other. They’re together all day long, and not only that, but there’s also an economic crisis going on, so they’re wondering, “How is this going to affect life?”

We have to make financial decisions pretty much every day, and now, we’re having to make a financial decision in the midst of maybe our stock portfolio is going down. I’m like, “I feel like you should be in massive demand right now so that people can stay married and navigate through this.”

TaVona Boggs: I would even say for the healthcare workers, that were already bored or burned out in their careers, now, they have more time on their hands because depending on the setting that they work in, they’re not going into work now. So, holding the space for them, and being compassionate, and helping them choose their thoughts, and then also thinking about, “Okay. Now, do you want to be able to have control of your time and your location?”

Because for many healthcare providers, they are in a space where they have to go in to do the work that they do. Now, that’s being disrupted because now, all of a sudden, they’re saying, “Oh, telehealth is a thing.” You can treat patients from your home, your office, what have you. So, really offering them that opportunity to see and think about things differently, and practice differently.

Rachel Rodgers: Yes. Isn’t that interesting that suddenly, all of this stuff that we have been doing, all of us here, have been doing for years for many of us, is normal and accepted now? It’s not that weird online thing that you do, or I don’t even know how you make money.

TaVona Boggs: Yeah, because Lindsay and I were talking before we went on the air about how all of the bureaucracy and the red tape that many of our colleagues experienced or the fears that they had around doing their practice online have suddenly been ripped away. We’re in some interesting times now.

Rachel Rodgers: Yes, between therapy, healthcare, lawyers, accountants, doctors, there’s so many different professional spaces where there are some limitations on trying to take your work online and doing it virtually. This is something that I navigated as an attorney 10 years ago, and I got a lot of push back.

People were very aggressive. People called me unethical because I didn’t meet my clients in person. I’m like, “This is completely unnecessary. Everything you want to get done, you can get it done virtually, almost everything.” So, what infrastructure do you wish you had in place 30 days ago that would’ve made going through this process right now easier?

Is there anything, if you knew this was coming 30 days ago, that you would’ve set up, put in place, systems, processes, anything that you would’ve done with money to prepare for this happening?

TaVona Boggs: This is too funny because just like Lindsay said, her book dropped on February 18^th. She and I decided we were coming out of our in-person settings. So, I prepared for this. I knew March 31^st was the last. I had the money, and I had the systems. I’d been marketing. It’s eerie. It’s the only word I can think of. I was ready, and it was like the universe was like, “I’m going to help you out.”

Lindsay Bryan-Podvin: Yup, I’m 100% the same as TaVona. I was ready to go. My stuff was online. My stuff was automated. It was like, “Oh, good thing I had this ready.”

Rachel Rodgers: Yes. Oh, my gosh. I remember the hand ringing of like, “Should I tell everyone else in my practice now that I’m leaving, and that I’m just going on my own, and I’m going to do the virtual thing?” I remember that.

Lindsay Bryan-Podvin: Yeah, 30, 45 days ago, this is what we were talking about in office hours. It was like, “Am I allowed to tell people I’m leaving? How do I roll it out?” Now, it’s like, “Well, it’s go time.”

Rachel Rodgers: Yes. Have any of you had aha moments? Is there any opportunity that has arisen, or an innovative idea that you have come up with so far, just being at home having more time, or just seeing all that is going on in the world?

Lindsay Bryan-Podvin: I don’t know if it would be innovative in that it’s not something that I’ve done before, but I think I mentioned at the top of the episode that I’m going live on Instagram and on YouTube simultaneously to talk to people about how to cope with financial anxiety. It’s interesting, somebody had sent me an email that was like, “Do you want some help? Do you want some slides?”

I’m like, “No, I don’t want slides. I’ve got my Post-it Note. Robert Hartwell told me to with my five bullet points that I’m going to cover.” I’m going to talk from my heart, and my gut, and from what I know to help people, and it doesn’t have to be perfectly polished. Just like everybody, I’m starting to see clients at 8:00 and don’t finish until 8:00. So, we’re all doing a million and one things. I don’t have time to put together beautiful slides, but I do know what I know, and I’m happy to share it in this time.

Rachel Rodgers: I love that. To me, what I hear you saying is like, “I’m letting go of my inner perfectionist.”

Lindsay Bryan-Podvin: Totally.

Rachel Rodgers: Which is very Virgo. Right?

Lindsay Bryan-Podvin: Yes. Yes.

Rachel Rodgers: Letting go of that and being able to say, “No, I’m just going to show up and give what I have to give. I don’t need to polish it and make it perfect before I can present it. I can show up how I am right now, and offer people what they need.”

Lindsay Bryan-Podvin: Right, and I got the feedback. I had a breakdown last week. It was voting day here in Michigan, and Grace, one of the sales consultants and coaches at Hello Seven was asking everybody, “What’s getting you angry? What do your customers need to know about what’s wrong with your industry?”

When she said, “What’s making you angry?” Everything came up that was making me angry in the world, and I just sobbed. I am a person who can hold it together, but then when I hit my wall, that’s it. So, I posted a picture of myself with what I have now patented, Rachel, maybe you can help me with that, my tear catcher, which is a tissue that I basically stuffed underneath my glasses to catch my tears because I couldn’t wipe my tears fast enough. I posted that on Instagram with all of my vulnerabilities, with all of the things that were making me angry and frustrated in the world.

Of course, there was an outpouring of support, and that’s where I realized I don’t need to show up perfectly polished, having practiced my slides 100,000 times. I just have to trust myself enough that I know what I’m talking about, and I know who I can help serve, and I can do that just right now.

Rachel Rodgers: Yes, I love it. I love that. Yes. Okay, guys. So, how are you planning for the future now? I think that is one of the challenges with operating a business at this time when the reports are changing daily. What are our thoughts on this Coronavirus? Do you feel like you’re clear on when you think it might end? How are you guys thinking about that? What are your thoughts on planning right now as a business owner?

Lindsay Bryan-Podvin: My Virgo tendencies certainly come out when it’s planning. I had made my annual plan, and I had broken it down into quarterly plans, and now, I’m like, “Ugh, okay.” I have to lean on TaVona’s voice and just go, “It’s going to be okay,” and taking it day-by-day.

Again, those are things I teach people on therapy, but it’s harder to take your own advice often. So, for me, it’s just giving myself permission that I probably will feel a little bit uncomfortable that I don’t have my entire 2020 plan figured out right now, and to say it’s okay to be flexible, and to readjust, and to be ready.

Also, take those increments, take those deadlines, and make them shorter and smaller, and it’s not about saying, “I’m going to do less. I’m going to aim lower.” It’s just making things much more short term.

Rachel Rodgers: Yes, exactly. I love that. I love that. So, while I have all of you, of course, I have to ask. How has being in the mastermind, in the Million Dollar Badass Mastermind, how has that been helpful for you during this crisis? Is there anything in particular that we’ve done that made you feel really supported? Is there anything that really stood out for you in the program that has really supported you during this time?

Lindsay Bryan-Podvin: Yeah, I have just loved your response to this crisis, along with what Megan had said. There’s just so much noise right now about what you need to be doing and what you need to be watching out for, and the imagery that comes to mind is navigating a boat in treacherous waters.

When there’s so much noise and your anxiety is peaked, you can be tempted by those sirens, like that Greek myth of the sirens on the rock calling you in. What I have found so helpful about MDB is it’s the opposite. It’s a lighthouse that’s guiding you in towards safety even when things look really rough and choppy. Whereas so many other people are getting distracted by those sirens.

Rachel Rodgers: That’s beautiful.

TaVona Boggs: I think for me, it has always been the community of people, and people still building their businesses, and rocking it out. I think also the way you think, Rachel, about investing, about money, about all of this, and sharing those tips, and ideas, and resources. I was like, “Hm, I probably should call my banker,” and that would not have even been a thought before.

So, I think that was very, very helpful to me in addition to I’m doing my thought work around staying grounded, staying calm, and that kind of thing. Let’s stay true to the mission and not get too distracted and diverted because yes, we want to be supportive, and we want to hold this space, and we want to love on our people, but also, we have a business to run, and we can’t give everything away for free.

Rachel Rodgers: No, we cannot. Absolutely not. I love that. At the end of the day, I want, particularly my clients, but really, all women to be thinking like wealthy people. It’s million dollar behavior that is going to get you that million dollars.

So, when there is a crisis, what do wealthy people do? We look at what’s happening with our money, what are the opportunities in this crisis, what’s not going well right now, what do we need to cover? You’re focused on continuing to move forward, and you know that it’s not over.

You recognize that it’s temporary. You don’t even allow yourself to go into the depths of despair. Natalie has been doing daily meditations, and she just told me today, she’s like, “I think we need to keep the party going.” I was like, “Me too. I love your daily meditation.”

Lindsay Bryan-Podvin: Yes, they have been so good.

Rachel Rodgers: I’m obsessed. If you guys want to catch one, you can go to the Hello Seven free Facebook group. We’ll link it up in the show notes, and you can check out the meditation that Natalie did in the free Facebook group on Monday.

It’s great to have a team with a series of genius that we can all bring together to provide a holistic service for everybody. So, thank you guys for sharing, and I’ll share details at the end of this podcast about how to join MDB if you guys are interested, those who are listening. Guys, tell us where we can find you, where we can connect with you on the Interwebs.

TaVona Boggs: I’m @tavonadenise everywhere and I run the Thrive Network for Women in Healthcare. So, you can find me on Facebook there. I am in there daily, weekdays mostly.

Rachel Rodgers: Love it. Lindsay?

Lindsay Bryan-Podvin: I am all over Instagram, and I am the challenger, is my Enneagram. Support Rachel. I do not have a Facebook group. I threw my fit, and I threw down the gauntlet, and I said, “You can find me over on Instagram in my private Instagram community.”

Rachel Rodgers: Tell them what you did for your private Instagram community because I thought that was so genius.

Lindsay Bryan-Podvin: My public handle is @mindmoneybalance and my private community is @mindmoneycommunity. In the @mindmoneycommunity what I did was I had most of my folks on Instagram, and so trying to get them over into Facebook just wasn’t working.

When I say it wasn’t working, I’m talking about for me. I know it works for a lot of business owners, but as business owners, we also have to be cognizant of where our ideal clients are at and where they’re hanging out. My folks were all on Instagram. So, switching platforms really just wasn’t an option for me. So, @mindmoneycommunity I’ve cultivated a place where when they request to access, I ask them a few questions via the DM. I love me the DM, as you guys know.

So, I ask them a little bit about their relationship, and their email address, and I get their consent to be added to my email list. Then once I approve their request to follow, on Mondays, I share how to talk about money in your marriage or in your partnership. On Thursdays, I go live answering their questions, and then on Fridays, it’s a free for all where I do a fun, little prompt. Recently, it was deep dish Chicago style pizza or New York style pizza, and there was a throwdown because there were some New Yorkers in the group.

TaVona Boggs: Don’t even try it.

Lindsay Bryan-Podvin: So, that is what I do over there.

TaVona Boggs: That is funny.

Rachel Rodgers: That is so genius though. I love that. It’s basically taking the same teachings, but using to create a solution that works for you. I love it. I thought that was genius. Awesome. Everybody knows where to find you guys.

We will link all of that up in the show notes. You guys can just click, click, click away and check out these amazing ladies. Thank you so much for being here, for taking the time for this conversation, and I know just your energy, all of you all are chill as fuck right now. Can I just say?

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