YouTube Platform Ownership & Growth

• Own the YouTube channel end to end: strategy, publishing, optimization, and growth.
• Know the platform inside out and stay current on every change to formats, features, and the algorithm.
• Maximize reach, watch time, and subscriber growth through titles, thumbnails, descriptions, tags, chapters, end screens, cards, playlists, and search optimization.
• Keep up with YouTube trends and formats, long-form and Shorts, and translate them into content that fits the brand.
• Research competitors and creators in our niche, tracking trending formats and topics to inform what we make.
• Maintain metadata templates and a consistent upload pipeline so every video ships correctly packaged.

Video Creation & Editing (Concept to Publish)

• Edit and structure YouTube videos and Shorts from concept to final cut: story, pacing, hooks, retention, and polish.
• Edit for retention: aggressive pacing with J-cuts, B-roll, sound design, and graphics.
• Shoot original video content as the on-set videographer, using your own professional equipment.
• Handle in-house studio gear, lighting, audio leveling, and framing on every shoot.
• Build new videos from the archive: repurpose existing footage, and compile voiceovers from newer talks or videos over older footage to create fresh content.
• Own the full production pipeline: concept, script and outline, shoot, edit, thumbnail, upload, optimize, publish.
• Design high-contrast, readable, high-CTR thumbnails (Photoshop or similar), and add captions and subtitles for reach and accessibility.

Creative Direction & Storytelling

• Continuously push the creative bar for what’s possible on the platform.
• Pitch creative video ideas that promote Hello Seven’s programs, services, and value, and that tell client success stories.
• Develop video concepts, series, and formats that build audience and recognition over time.
• Write organic, natural-sounding scripts and outlines for content filmed with Rachel, in her voice.

AI-Powered Editing & Output

• Use Claude and other AI tools to speed up editing, ideation, scripting, and repurposing, and to increase output without sacrificing quality.
• Stay current on AI video and editing tools and continuously improve the production workflow.

Analytics & Optimization

• Track and study YouTube analytics such as views, watch time, retention, CTR, subscriber growth, and traffic sources, to understand what’s working.
• Use the data to decide what to make more of, and to keep improving titles, thumbnails, hooks, and formats.
• A/B test thumbnails and titles to maximize click-through rate.
• Study audience-retention graphs to find and cut low-retention segments and sharpen future edits.
• Report on channel performance and growth to the Creative Director.

Production Logistics, Equipment & Travel

• Travel for video shoots: in-person events, speaking engagements, and productions.
• Own, maintain, and bring your own video equipment; capture high-quality footage on location.
• Keep an organized library of raw footage, projects, and finished assets.
• Manage music and asset licensing and stay compliant with copyright to protect the channel from strikes.

Community & Collaboration

• Engage the YouTube community, comments and audience feedback, in the brand voice.
• Build community with the Community Tab, polls, and pinned comments.
• Collaborate closely with the Social Media Manager, feeding them Shorts, clips, and ideas they can repurpose across platforms, and brainstorm and execute ideas quickly with the wider team.
• Maximize the monthly content captured within programs, client stories, and Rachel’s visibility as source material.