Job position
Social Media Manager
The Social Media Manager is an in-house content creator and social strategist who owns and grows Hello Seven’s and Rachel Rodgers’ Instagram presence. They create reels, carousels, stories, and captions that grow following, reach, and connection, in each account’s distinct voice, and know how to actually win on the platform.
This person pairs a strong creative eye with deep platform obsession and AI fluency. They capture content at events, embody both brand voices, and turn our programs, client stories, and Rachel’s visibility into a steady, organic-feeling stream of content. They shoot short-form video and photography, write scroll-stopping captions and hooks, use ManyChat to turn attention into leads, and repurpose across LinkedIn, TikTok, and Threads. They report to the Creative Director.
This is a full-time, in-house role for someone who has created for other brands (not just their own), moves fast on trends, and wants to grow accounts through storytelling and creativity.
Success in this role looks like two Instagram accounts growing in following and reach, two posts a day shipping on each, both sounding unmistakably like their owner, and a content library and lead engine that compound over time.
Responsibilities
Instagram Growth & Strategy
- Own and grow the Hello Seven and Rachel Rodgers Instagram accounts: following, reach, visibility, and engagement.
- Know how to grow an account: hooks, formats, posting strategy, hashtags, SEO, and the algorithm, kept current.
- Maximize reach and visibility through trend-smart, high-performing content.
- Publish consistently, at least two posts a day on each account (Hello Seven and Rachel Rodgers), and manage the content calendar for both.
Content Creation (Reels, Carousels, Stories, Photography)
- Create reels, carousels, and stories using editing software and apps like CapCut and a strong creative eye.
- Write excellent captions and on-screen copy, and craft viral hooks.
- Shoot and edit short-form video and take captivating, candid photos to build a content library.
- Tell consistent, organic, real-feeling stories, including regular Stories that feel authentic rather than staged.
- Add captions and alt text for reach and accessibility.
Voice, Brand & Storytelling
- Embody Rachel Rodgers’ voice on her account and the Hello Seven voice on the Hello Seven account, and use AI with enough human review that no one would ever guess AI was involved in the making.
- Adhere to brand guidelines, and push them to new levels through storytelling and creativity.
- Write organic, natural-sounding scripts for content filmed with Rachel, in her voice.
AI, Trends & Research
- Use Claude and other AI tools to research post concepts, spot and maximize trends, and generate ideas.
- Stay current on Instagram trends, audio, and formats, and move fast on what fits the brand, with AI agents that track and report current events our brand can react to immediately.
- Build reusable, evergreen content that can be repurposed each quarter, alongside timely trend content.
Lead Capture & Community (ManyChat)
- Use ManyChat to build DM automations and logic that capture leads and deepen connection with followers.
- Manage community, comments, DMs, and engagement, in each account’s brand voice.
- Nurture relationships and turn audience into leads and community; source and organize testimonials and user-generated content.
- Engage with our community online by responding to comments and staying connected to the audience reacting to our content.
Photography & Event Capture (Travel)
- Travel to events and speaking engagements to capture content: short-form video for reels, photography for the carousel and content library, storytelling, livestreaming, and IG Stories.
- Own the camera equipment and phone rig needed to capture quality content on location.
- Build and maintain an organized library of photo and video assets on our Google Drive.
Multi-Platform Repurposing
- Repurpose Instagram content for LinkedIn, TikTok, and Threads, adapted to each platform’s format and audience.
- Learn and stay current on those platforms’ best practices.
- Work alongside the YouTube Content Creator, sharing ideas, clips, and source material across platforms.
Analytics & Optimization
- Track Instagram and other platform analytics to study what’s working and what isn’t.
- Use the data to do more of what works and refine hooks, formats, and posting.
- Report regularly on growth, performance, ideas, and strategy to the Creative Director.
Collaboration & Source Material
- Maximize the monthly content captured within programs, client stories, and Rachel’s visibility, as well as our archives.
- Brainstorm, pitch, and execute creative ideas quickly, and stay open to feedback.
Results
- Both Instagram accounts grow in following, reach, visibility, and engagement.
- At least two posts a day per account ship consistently, on brand and on trend.
- Each account sounds unmistakably like its owner: Rachel on hers, Hello Seven on its.
- Reels, carousels, stories, and photography are high-quality and creative.
- ManyChat and DM strategy capture leads and build real connection with followers.
- Evergreen content is built and repurposed; timely trends are caught fast.
- Content is repurposed effectively to LinkedIn, TikTok, and Threads.
- Event and program footage becomes a steady, organized content library.
- Analytics drive what gets made next.
Requirements
Experience
- Proven experience growing Instagram accounts (following, reach, engagement) with results to show.
- In-house content creation experience for other brands, not just personal content.
- Experience creating reels and carousels with editing software.
- Photography experience, and owns camera equipment.
- Experience with AI tools (including Claude) for content, and with ManyChat or similar DM automation, is a must.
Skills
- Strong short-form video editing and carousel design.
- Excellent copywriting: captions, on-screen copy, and hooks; can write in both Rachel’s voice and the Hello Seven voice, and spot AI copywriting tells a mile away.
- Photography and a strong creative eye.
- Deep, current Instagram expertise (algorithm, formats, growth), plus working knowledge of LinkedIn, TikTok, and Threads, or basic knowledge with a drive to learn more.
- Skilled with Claude and AI for research, ideation, and trend work.
- Data-driven creative who reads platform data and acts on it.
Abilities
- Creates high volume without dropping quality or brand.
- Switches cleanly between two distinct brand voices and accounts.
- Moves fast on trends while staying on brand.
- Travels to capture content on location.
Knowledge
- Instagram growth, algorithm, and best practices, kept current.
- Storytelling, viral hooks, and audience psychology.
- Brand voice and guidelines for both accounts.
- ManyChat and DM automation logic for lead capture.
Qualities
- A creator with a strong eye who’s plugged into culture and platforms.
- Prolific, fast, and reliable.
- Curious and proactive with AI.
- Open to feedback and full of platform-specific ideas.
- Comfortable capturing content on-site at events and engagements.
