Write a bestselling book that changes lives … and make money doing it.

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Million Dollar Author is a program created by bestselling author Rachel Rodgers and award-winning editor Alex Franzen.

  • Rachel and Alex show you how to get the book deal of your dreams, sell a LOT of books, make a LOT of money, and most importantly, write a powerful book that touches readers deeply.

  • They bring their own literary agents and colleagues from the publishing industry into the program.

  • You get to meet NYC agents and decision-makers from top publishers, and build rapport, because success in publishing (like every industry) is all about relationships.

  • Be mentored by two bestselling authors. Get unstuck and get the words flowing.

  • Find your most confident voice as a writer. And, get the gentle push (and deadlines!) you need to really make this goal happen.

  • If “becoming a published author” is on your bucket list, this is for you.

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Your Journey to Becoming a Successful, Well-Paid Author

The Million Dollar Author program consists of 3 phases:
Learn, Write, and Pitch.

Learn

Listen to audio lessons from Rachel and Alex, breaking down exactly how to get the book deal of your dreams.

An exclusive podcast, only for Million Dollar Author clients. 

Listen whenever it’s convenient for you.

Topics include how to:

  • Get clear on the book you want to write and why it matters

  • Free up time and mental space to actually write

  • Release imposter syndrome (and other writing blocks)

  • Write a book that readers LOVE and recommend to their friends

  • Sign with a literary agent

  • Get a lucrative publishing deal

  • Launch your book successfully

  • Develop your “book to offer” strategy to turn readers into clients and customers

  • Make a LOT of money from your book

Each lesson is 20 minutes or less. Think: quick podcast. 

Short, but packed with inspiration and action steps.

Write

Get the words flowing at a luxurious writing retreat in Cascais, a coastal resort town in Portugal.  

Distraction-free time to write. Gourmet meals. Beaches. Bookshops. 

Heaven for aspiring authors!

Retreat (April 20-24, 2026) includes:

  • Quiet time to write, write, write

  • Luxurious atmosphere

  • Fabulous swag bag

  • Welcome reception

  • Daily lunch, snacks, coffee, and tea

  • In-person time with Rachel and Alex to discuss your book and get suggestions

  • Activities to get creativity flowing: wine tasting, pottery class, and more

  • 5-star treats (Rachel and Alex LOVE to surprise and delight their guests!)

Wander the cobblestone streets of Cascais (25 minutes from Lisbon) and the beaches, coffee shops, and bookstores.

Distraction-free time (no kids, no laundry, no Zoom meetings) to do your best work.

This is where your bestseller will be born!

Pitch

After the retreat, pitch your book idea to a panel of top literary agents and publishers. 

Build relationships. Get priceless feedback.  

Possibly (though not guaranteed) sign with an agent! If not, you’ll know the action steps to get there.

After returning home from the retreat, attend 3 virtual coworking sessions to keep the writing momentum going.

Then, it’s Pitch Day!

  • Pitch your book idea to a panel of top literary agents and publishers

  • After pitching, get feedback on how to make your book even more appealing to publishers

  • One (or more) agents may offer to represent you, though this is not guaranteed

After Pitch Day, we celebrate!

  • Join Rachel, Alex (online) to celebrate how far you’ve come

  • Cheer for yourself and fellow authors

  • If you haven’t signed with an agent (yet), we’ll review the next steps to get there

You’re officially on your way to being a published author.

Hello, Future Author!

Having a successful book opens up HUGE doors.

It attracts hundreds of new clients to your company. It leads to speaking gigs at double your previous fee. It gets you booked on Good Morning America and beyond.

Stepping into your published author era brings emotional riches, too. Now, your book is part of your legacy. Your words continue to exist in people’s hearts and minds, on shelves, and in libraries, even after you're gone.

There’s really nothing like it.

Is there a powerful book inside you? Work with me and let’s unleash your bestseller into the world. It’s time.

Wins from Million Dollar Author Clients

Dr. Jennifer Dall signed with an agent

Corean Canty signed with an agent

Tamara McLemore signed with an agent

Danielle Leslie wrote a book proposal and started pitching

Emily Grey got clear on her book idea AND a new direction for her business

Stephanie Skryzowski got offered a book deal

Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic

+More Wins from Alex’s Clients

Dr. Anne Welsh signed a book deal

Karen Arrington won a NAACP Image Award for her book

Jen Kem’s book hit #9 on the USA Today Bestseller List

Dr. Sasha Heinz got offers from multiple publishers

Susan Hyatt’s book got mentioned in The Washington Book Review and Parade

Dr. Nicolette Richer’s book hit #1 in its category on Amazon

Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic Alex's Book Magic

Money Magic

Even More Wins from Rachel’s Clients

Nicole Barnham quit her job six months after becoming a Hello Seven client. She grew her business to six-figures in just over a year.

After working with Rachel and Hello Seven, Rae McDaniel took their practice from $300K per year to $1M.

Within three days of working with Rachel, Virginia Ehrlich generated $10K in sales and 61 new paying customers.

Thanks to the Hello Seven community, Lattice Hudson grew her business to $96K in revenue.

Hello Seven’s events helped Priscilla Mensah connect with a future business partner. They’re now working on a TV show together!

Dr. Sonia Lewis says that every time she sits down with Rachel, she makes “a minimum $50K just for going!”

About Rachel

Rachel Rodgers is the bestselling author of We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power.

Rachel’s debut book sold more than 200,000 copies in the first year, hit the Wall Street Journal bestseller list, was named one of Audible’s Top Audiobooks of the Year, and led to media appearances on Good Morning America, The Drew Barrymore Show, and more.

Following the success of her first book, Rachel negotiated two additional deals with HarperCollins Leadership, plus a three-book deal with Audible.

Since Rachel’s first book came out, her company, Hello Seven, experienced a surge in visibility—growing from $2 million in annual revenue to $12 million.

You’ve seen Rachel and her books everywhere, from giant flat-screen TVs in the book section at Target, to Chrissy Teigen’s podcast, to Live with Kelly & Mark.

Rachel’s belief is that if you have the desire to write a book, this desire is arising for a reason. Someone's life will be forever changed because of the words that you write.

About Alex

Alexandra Franzen is an award-winning editor and Rachel’s long-time writing partner. Alex helps her clients get publishing deals and create powerful books that change readers' lives.

You’ve seen Alex’s clients and their books on the Wall Street Journal bestseller list, Amazon bestseller list, winning the NAACP Image Award (Outstanding Instructional Literary Work), Pinnacle Book Award, featured in The New York Times, Forbes, Parade, and numerous other accolades and media outlets.

Alex is also an author, herself. She’s the creator of 10 books and card decks, and collaborates with top publishers like Penguin Random House and Chronicle on her own projects.

On top of that, she’s the co-founder of a bookstore called One Idea, which celebrates books written by women, BIPOC, and LGBTQIA+ voices.

You’ll see Alex thanked in the Acknowledgements section of many, many books—recognized as the book doula who helped make it happen!

You’ll Also Meet…

Rachel’s Literary Agents

Rachel’s NYC literary agents represent authors like Dolly Parton, Gabrielle Bernstein, Tracy Anderson, and Misty Copeland.

They’re looking for projects that have great publicity potential. They have provided 6-figure book deals for existing clients of Hello Seven.

Alex’s Literary Agent + Colleagues from Top Publishers

We had over 10 literary agents and acquisitions editors at last year’s Million Dollar Author Pitch Day. 

These are Rachel and Alex’s personal friends and colleagues in the publishing world, coming together to hear YOUR book idea, give feedback, and (possibly!) offer you a deal.

“Writing a book was one of the best things I’ve done as an entrepreneur and CEO.

My book led to priceless media opportunities and brought thousands of new customers to my company—people who discovered us because of the book.

If you want to take your business to the next level, writing a book can get you there faster.”

—Rachel Rodgers

Time-Sensitive Offer

Stay at a Luxury Hotel—On Us!

During the writing retreat, we recommend you stay at the Legacy Hotel Cascais, because it’s attached to the event space where you’ll meet with Rachel and Alex and work on your book. Convenient and easy!

This hotel is typically €230 a night.

Want to spend 5 nights at the hotel … for free?

Sign up for Million Dollar Author before Friday, June 20, 2025 and your hotel stay is on us.

You get a beautiful room for the entire retreat. We cover the cost. Just show up at the lobby with your luggage and check in.

This means you save money on lodging, plus it’s one less thing to think about!

Offer will expire in

Days
Hours
Mins

Some details...

  • Check in on April 20, 2026 and check out on April 24, 2026

  • Hotel amenities: free WiFi, on-site restaurant, indoor pool, outdoor pool, spa, and fitness center.

  • We cover the cost of your room + taxes and fees for 4 nights.

  • You’re responsible for any room service charges, spa treatments, or other purchases you make at the hotel.

  • This “complimentary hotel stay” offer expires on Friday, June 20, 2025.

  • After that date, you’re welcome to sign up for the Million Dollar Author program. However, you’ll need to pay for your own accommodation during the retreat, either at the Legacy Hotel Cascais or another hotel of your choosing.

No matter what topic you’re writing about—from finance to mindfulness to parenting and beyond—we show you how to create a powerful book and make serious money doing it.

Classic

20 available

Learn

  • 10 audio lessons (listen anytime, like a podcast) to educate you about the publishing industry.

  • Learn how to become a successful, well-paid author, step by step.

Write

  • 4-night luxury writing retreat in Cascais, Portugal.

  • Daily lunch, snacks, and beverages.

  • Distraction-free time to write.

  • In-person time to discuss your book with Rachel and Alex.

  • Activities to inspire you and get the creativity flowing!

Pitch

  • 3 coworking sessions (virtual) to get more writing done and get ready to pitch.

  • Pitch Day (virtual) to share your book idea with top agents and publishers.

  • (Possibly, not guaranteed) an agent or publisher who wants to partner with you.

  • Instructions to keep pitching until you find the right agent!

Bonus

  • Book proposal template.

  • 5 proposals that led to book deals. Look at these for inspiration!

  • Rachel’s 12-month marketing plan to sell a TON of books.

  • More templates to help you get the book deal of your dreams.

VIP

  • Private dinner (during the writing retreat) with Rachel, Alex, and fellow VIP clients.

  • Private 1:1 meeting with Alex to prepare for Pitch Day so you’re ready to shine!

  • Book proposal: DONE FOR YOU. Get interviewed by an award-winning editor and writer. Alex pulls out your best material and crafts the entire proposal for you.

$25,000
— or 5 payments of $5,000

VIP

5 available

#FACT: Last time we offered Million Dollar Author, 100% of the clients who chose the VIP level signed with a literary agent within a few months of finishing the program.

#FACT: Last time we offered Million Dollar Author, 100% of the clients who chose the VIP level signed with a literary agent within a few months of finishing the program.

Learn

  • 10 audio lessons (listen anytime, like a podcast) to educate you about the publishing industry.

  • Learn how to become a successful, well-paid author, step by step.

Write

  • 4-night luxury writing retreat in Cascais, Portugal.

  • Daily lunch, snacks, and beverages.

  • Distraction-free time to write.

  • In-person time to discuss your book with Rachel and Alex.

  • Activities to inspire you and get the creativity flowing!

Pitch

  • 3 coworking sessions (virtual) to get more writing done and get ready to pitch.

  • Pitch Day (virtual) to share your book idea with top agents and publishers.

  • (Possibly, not guaranteed) an agent or publisher who wants to partner with you.

  • Instructions to keep pitching until you find the right agent!

Bonus

  • Book proposal template.

  • 5 proposals that led to book deals. Look at these for inspiration!

  • Rachel’s 12-month marketing plan to sell a TON of books.

  • More templates to help you get the book deal of your dreams.

VIP

  • Private dinner (during the writing retreat) with Rachel, Alex, and fellow VIP clients.

  • Private 1:1 meeting with Alex to prepare for Pitch Day so you’re ready to shine!

  • Book proposal: DONE FOR YOU. Get interviewed by an award-winning editor and writer. Alex pulls out your best material and crafts the entire proposal for you.

$50,000
— or 5 payments of $10,000

F.A.Q.

Who is the ideal client for this program? What characteristics are you looking for?

Million Dollar Author is a good fit for you, if:

  • You have a book idea—or several ideas and want to narrow it down to the right one.
  • You want to write a nonfiction book (not fiction).
  • You want to get a traditional publishing deal (not self-publishing).
  • You want to write a book that’s so good, people text their friends (“You need to read this!”) the instant they finish reading.
  • You’re excited to learn all the different ways you can make money as an author, including your book advance, royalties, and creating an offer that people buy immediately after reading.
  • You want to meet agents, acquisitions editors, and other decision-makers who are “in the room where it happens” (to quote Hamilton) where publishing deals get made.
  • You recognize that you probably won’t get your book written and published unless you have some coaching, guidance, and accountability to do this.
  • You have the funds to do this program and can invest in it responsibly.
  • Or, if you don’t have the funds right now, you’re excited to get the money you need (raise your rates, sell a package, nudge a client to pay an overdue invoice…) and make this happen!
  • You will feel disappointed if you reach the end of your life and never get around to writing your book. You feel a strong sense of purpose to do this.

That’s you? Reserve your spot.

Who should NOT do this program?

This program is NOT for you, if:

  • You want to write fiction, poetry, or a children’s book. (This program is for people who want to write nonfiction, which means topics like wellness, parenting, business, money, travel, science, self-help, relationships, etc.)
  • You want to self-publish your book. (This program does not cover self-publishing.)
  • Your book is intended primarily for family and friends and making money is not a priority. (Nothing wrong with that! But this is not the ideal program for you.)
Can I see a program schedule? I want to put all the important dates in my calendar.

January 2026: You get access to the Million Dollar Author audio lessons! Like a private podcast, exclusively for MDA clients. Listen in the car, on a walk, whenever it’s convenient.

Please listen to all the audio lessons before the writing retreat, so that when you arrive, you’re inspired and ready to write!

April 2026: Writing retreat in Cascais, Portugal April 20-24. 

After the retreat, attend 3 coworking sessions (dates TBD / virtual) to keep the writing momentum going.

May 2026: Pitch day! Pitch your book idea to literary agents and publishers. (Date TBD / virtual)

June 2026: Celebration and next steps (Date TBD / virtual) with Rachel and Alex.

By this point, you may have a literary agent, a completed book proposal, or a few sample chapters done. You might have a publisher interested in your project, or not yet. 

At our celebration, we’ll review what to do next to keep moving towards the book deal of your dreams.

PS: As dates for Coworking, Pitch Day get confirmed, we’ll email you and keep you in the loop!

 

By the end of this program, what will I have?

You will have:

  • A clear concept for your book, including what makes your book different from similar titles. 
  • Connections with agents, editors, and other publishing industry professionals.
  • Relationships with fellow authors, too—new friends who can endorse your book once it’s out, promote it to their audiences, and help you win. 
  • Possibly—a literary agent who has agreed to represent you. Or if not, a plan to get one.
  • Stronger writing and storytelling skills to create a book that readers can’t put down. 
  • A plan to make a LOT of money from your book.
  • Hope, excitement, and conviction that your book is needed in the world, and that it will change readers’ lives for the better.
  • A big chunk of writing: DONE! Including sample chapters you can share with agents to see if they’re interested in representing you.
  • Plus, the templates and education you need to write a book proposal that makes agents and publishers go, “WHOA. This book sounds amazing. Let’s talk more.”
For the writing retreat, which airport should I fly to and when?
  • Fly into the Lisbon Airport.
  • Arrive on Monday, April 20. We’ll have a welcome reception that evening.  
  • Depart on Friday, April 24. We’ll have a farewell brunch on departure day. After brunch, farewell, and safe travels back home! 
  • Or, extend your stay in Portugal and do sight-seeing, visit beaches, or do more writing.
For the writing retreat, are accommodations included?

Your hotel stay during the retreat is included ONLY if you sign up for the program by or before Friday, June 20, 2025. 

If you sign up after that date, you’ll need to locate and book your own accommodations. 

We recommend that you stay at the Legacy Hotel Cascais, but it’s up to you!

If I do this program, will I definitely get a publishing deal? Is it guaranteed?

We can’t guarantee that you’ll get a book deal. Nobody can guarantee that. 

However, you’re far more likely to get a deal if…

  • You have a strong book proposal that convinces publishers that your book is needed in the world right now, and will be a strong seller.
  • You have a sample of your book manuscript (1-3 chapters) that’s compelling and exciting to read.  
  • You have personal relationships with literary agents, editors, authors, and other people in the publishing industry who can open doors for you.
  • You understand what publishers are looking for and how to position yourself and pitch your book idea successfully. 
  • You have a tenacious attitude, and you’re willing to be rejected 1, 2, 3, or even 20 times in a row if that’s what it takes to eventually find someone who says, “Yes.” 

By doing the Million Dollar Author program, you get all the ingredients we just mentioned. 

Back in 2019, Rachel signed up for a program similar to this one, and left with crucial insights and relationships that helped her get her first book deal. 

Doing this program doesn’t mean your publishing deal is guaranteed. 

But, it means you’re significantly increasing the likelihood that you’ll get the book deal of your dreams. 

Is it really possible to make a million dollars as an author? How?

Yes, it’s possible to earn $1,000,000 as an author. 

Do most authors achieve this? No. It’s rare. 

Is it attainable? Yes. 

How do you reach this number? Through a combination of:

  • Your book advance, which can be anywhere from $25,000 to $250,000 or more, depending on your credentials and platform.
  • Royalties: the percentage you earn from every book sold, which can range from 5% to 25% of the book’s retail price, or the publisher's net revenue after discounts, depending on your agreement.
  • Paid speaking engagements ($10,000 to $50,000 per keynote and up) resulting from your book.
  • Creating an offer (course, program, service, product, etc.) that readers want to buy immediately after they finish your book. 

Many authors struggle to make any money or only make a little. But some make a LOT. We want you to be in that second category! With good planning, and an entrepreneurial spirit, you CAN.

Let us show you how to write a book that touches readers deeply AND puts plentiful cash in your pocket. 

 

I haven’t started writing my book yet. Should I do this program?

Yes. In fact, it’s ideal if you haven't written much (or anything) yet. 

If you have a book idea, or several ideas that you’re considering, you’re in the perfect starting place for this program.

 

I already wrote my book manuscript, or parts of it. Should I do this program?

Yes, you’re welcome to do this program. 

However, we ask that you be open to tweaking your book concept, title, outline, and other components based on feedback from the team. 

Please stay open and receptive. One piece of advice from an agent or editor might send your book in a new (and even stronger) direction.

Hundreds of other authors have already written about my book topic. I’m not sure I have anything new to add to the conversation. Help?!

You know what? Between 500,000 to 1,000,000+ new books get published every year. 

There are thousands of nonfiction books on every topic imaginable: wellness, parenting, business, money, psychology, relationships, food, design. You name it, somebody has already written about it. 

But you haven’t yet, at this level. YOU will bring something fresh to the conversation that hasn’t been said before. 

Your story, background, unique method or framework, point of view, or sense of humor—you have something that hasn’t been published before. 

If you’re not sure what’s going to make your book different, do this program and let us help you uncover what it is.

I have another question...

Please email info@helloseven.co. Thank you!

 

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